Privacy Policy
Last updated: 6 July 2026
Good Life Innovations Ltd Privacy Notice
Your privacy is important to Good Life Innovations Ltd. This Privacy Notice explains how we collect, record, use, share and store your personal information when you use StuckFor.com, contact us, make an enquiry, place an order or otherwise interact with us.
Please take a moment to read this Privacy Notice and contact us if you have any questions.
Who this notice applies to
This Privacy Notice applies to personal data that we collect from website users, customers, trade customers, potential customers, suppliers and people who contact us through StuckFor.com or one of our associated Good Life Innovations Ltd websites.
It explains what personal data we collect, why we collect it, how we use it, who we may share it with, how long we keep it and the rights you have in relation to your personal data.
Who we are
Good Life Innovations Ltd is a family-owned British business supplying specialist materials, indicators, monitoring products and related trade products through a small number of focused brands and websites.
Good Life Innovations Ltd trades under the following trade names: Colour Changing, SFXC® and STUCK FOR®.
StuckFor.com focuses on indicator, monitoring and condition-checking products for trade, packaging, logistics, storage, temperature monitoring, handling and everyday visual checking applications.
The site includes selected products from the Stuck For® range, SpotSee® monitoring products supplied by Good Life Innovations Ltd as an authorised distributor, and other suitable monitoring and indicator products where they fit our trade supply focus.
Our contact details are:
Company: Good Life Innovations Ltd
Company number: 07003596
Websites:
https://www.goodlifeinnovations.com/
https://colourchanging.co.uk/
https://www.sfxc.co.uk/
https://stuckfor.com/
Email:
sales@goodlifeinnovations.com
sales@sfxc.co.uk
sales@colourchanging.co.uk
sales@stuckfor.com
Telephone: +44 (0)207 118 3123
Registered office:
25 Clinton Place
Seaford
England
BN25 1NP
The data that we collect
We may collect the following personal data directly from you:
- Full name
- Company name
- Job title or role
- Contact details, including email address and telephone number
- Billing address
- Delivery address
- Order details
- Payment and transaction details
- VAT or tax-related information where required
- Account login details if you create a customer account
- Information provided through enquiry forms, contact forms or emails
- Marketing preferences
- Website usage information, where cookies or similar technologies are used
We may also collect personal data from third parties where this is necessary to respond to an enquiry, fulfil an order, provide support or manage our business relationship with you. This may include enquiries passed to us by manufacturers, suppliers, distributors, service providers or other commercial partners.
How we use your data and our lawful basis for processing
We use your personal data only where we have a lawful basis to do so.
The main lawful bases we rely on are:
Performance of a contract — where we need to process your personal data to fulfil an order, provide goods or services, respond to a pre-contract enquiry or manage our relationship with you as a customer.
Legal obligation — where we need to process your personal data to comply with legal, tax, accounting, regulatory or other statutory obligations.
Legitimate interests — where we use your personal data for the proper running of our business, provided your interests and fundamental rights do not override those interests.
Consent — where you have given clear consent for a specific purpose, such as receiving certain marketing communications where consent is required.
Customers and trade customers
We collect and use customer information so that we can:
- Process and fulfil orders
- Provide quotations
- Respond to product enquiries
- Arrange delivery or collection
- Manage customer accounts
- Provide product support
- Handle returns, refunds or complaints
- Issue invoices, credit notes and other business documents
- Manage payment, billing and accounting records
- Comply with tax and legal requirements
- Maintain records of previous orders and customer communications
The legal basis for this processing is usually the performance of a contract between you and us, taking steps at your request before entering into a contract, compliance with legal obligations, and our legitimate interests in running and managing our business.
Payment details
We may collect payment-related information when you place an order or make a payment. However, we do not store full credit card, debit card or bank payment details on our own systems.
Payments are processed through third-party payment providers, such as Shopify Payments, Shop Pay, Apple Pay, PayPal or other payment services made available at checkout. These providers process payment data in accordance with their own privacy policies and security procedures.
Website users and enquiries
If you submit an enquiry through StuckFor.com, contact us by email, telephone or online form, we will use the personal data you provide to respond to your query.
This may include contacting you by email or telephone, providing product information, giving quotations, answering technical questions or helping you find a suitable product.
The legal basis for this processing is usually taking steps at your request before entering into a contract, performance of a contract where relevant, and our legitimate interests in responding to enquiries and supporting customers.
Customer accounts
If customer accounts are available on StuckFor.com, we may process account-related information such as your name, email address, order history, billing address, delivery address and login details.
This is used to allow you to access your account, view previous orders, manage delivery details and place future orders more easily.
The legal basis for this processing is the performance of a contract and our legitimate interests in providing customer account functionality.
Cookies and similar technologies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, provide website analytics and support certain marketing or advertising functions.
StuckFor.com uses cookies and similar technologies to:
- Operate the website and shopping basket
- Remember customer preferences
- Enable checkout and customer account functionality
- Understand how visitors use the website
- Monitor and improve website performance
- Support analytics, marketing or advertising tools where enabled
Some cookies are strictly necessary for the website to function and do not require your consent. Other cookies — including those used for analytics, marketing or advertising — are optional and are only used where you have given your consent.
You can accept or reject optional cookies through the cookie banner or cookie control tool on the website, and you can change your preferences at any time. You can also control cookies through your browser settings.
If you block or disable certain cookies, parts of the website may not function correctly.
Marketing
We may use your contact details to send you marketing communications where this is permitted by law.
This may include information about products, trade supply, technical resources, offers, updates or related services from Good Life Innovations Ltd, Stuck For®, SFXC® or Colour Changing where relevant.
Where consent is required, we will only send marketing communications if you have opted in.
You can opt out of marketing communications at any time by clicking the unsubscribe link in an email, following the instructions provided in the communication, or contacting us directly.
We will not sell your personal data to third parties for marketing purposes.
Links to other websites
StuckFor.com may contain links to other websites, including manufacturer websites, supplier websites, payment providers, delivery providers, technical resources or other Good Life Innovations Ltd websites.
This Privacy Notice does not cover external websites. We encourage you to read the privacy notices of any other websites you visit.
We are not responsible for how third-party websites collect, use or store your personal data.
Who we may share your data with
We may share your personal data with trusted third parties where this is necessary for the operation of our business, fulfilment of orders, provision of services, compliance with legal obligations or protection of our rights.
This may include:
- Employees, contractors, agents or representatives of Good Life Innovations Ltd
- Manufacturers, suppliers or subcontractors involved in fulfilling your order or enquiry
- Delivery, courier and shipping providers
- Payment providers and checkout providers
- Website, ecommerce, hosting and IT service providers
- Customer service, email, marketing or CRM service providers
- Professional advisers, including accountants, lawyers, auditors, bankers and insurers
- HM Revenue & Customs, regulators and other public authorities where required by law
- Fraud prevention, credit risk, dispute resolution or security service providers
- Third parties involved in a business sale, transfer, restructuring or merger, if relevant
We only share personal data where there is a legitimate reason to do so and, where required, appropriate safeguards are in place.
International transfers
Some of the third-party service providers we use may process or store personal data outside the United Kingdom or the European Economic Area.
This may include ecommerce platforms, payment providers, hosting providers, IT service providers, email systems or other cloud-based services.
Where personal data is transferred internationally, we expect appropriate safeguards to be used where required by data protection law. These may include adequacy decisions, approved contractual clauses, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or other lawful transfer mechanisms.
Third-party providers such as Shopify, PayPal, Apple Pay and other payment or ecommerce services may also process personal data in accordance with their own privacy notices and international transfer arrangements.
Please review the privacy policies of those providers for further information.
How long we retain your data for
We keep personal data only for as long as necessary for the purposes described in this Privacy Notice.
This may include keeping information for as long as needed to:
- Fulfil orders
- Provide customer support
- Manage customer accounts
- Respond to enquiries
- Keep business, tax and accounting records
- Comply with legal obligations
- Resolve disputes
- Protect our legal rights
- Maintain transaction history
For example, we keep order, invoice and transaction records for at least six years plus the current financial year, in line with HM Revenue & Customs and UK accounting requirements.
Payment providers may retain payment-related personal data for different periods in accordance with their own privacy notices and legal obligations.
If you do not provide personal data
In some cases, we need certain personal data to provide goods or services to you.
For example, if you do not provide your name, contact details, billing address, delivery address or payment information, we may be unable to process your order, deliver products, provide quotations or respond properly to your enquiry.
Your rights as a data subject
Under data protection law, you have rights in relation to your personal data.
These rights may include:
Right of access
You have the right to ask whether we process your personal data and to request a copy of the personal data we hold about you.
Right of rectification
You have the right to ask us to correct personal data that is inaccurate or incomplete.
Right to erasure
In certain circumstances, you have the right to ask us to delete your personal data. This right does not apply where we need to keep the data to comply with legal obligations, resolve disputes, enforce agreements or establish, exercise or defend legal claims.
Right to restriction of processing
In certain circumstances, you have the right to ask us to restrict the processing of your personal data.
Right to data portability
In certain circumstances, you have the right to receive personal data you have provided to us in a structured, commonly used and machine-readable format, and to ask for it to be transferred to another organisation.
Right to object
You have the right to object to certain types of processing, including processing based on legitimate interests and processing for direct marketing purposes.
If you object to direct marketing, we will stop processing your personal data for that purpose.
Right to withdraw consent
Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time.
How to exercise your rights
If you wish to exercise any of your rights, please contact us using the details in the “Who we are” section above.
We may need to verify your identity before responding to a request.
If your request involves personal data shared with a third-party processor or service provider, we may need to pass your request to that third party where appropriate.
Your right to lodge a complaint
If you are unhappy with how we handle your personal data, please contact us first so that we can try to resolve the issue.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office.
UK supervisory authority:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: https://ico.org.uk/
Email: casework@ico.org.uk
Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our business, website, services, legal obligations or privacy practices.
Any updates will be posted on this page with a revised “last updated” date.
Please check this Privacy Notice regularly so that you understand how we collect, use and protect your personal data.
If you have any questions about this Privacy Notice, please contact us using the contact details above.